Aug. 3, 2022

003. Laser in Your Target Market

003. Laser in Your Target Market

We are down to the third M!  To be specific is to be successful so in this episode, I will talk about the importance of having a target market and which areas to look into prior to investing in and tailor-fitting your products with them. ...


We are down to the third M!  To be specific is to be successful so in this episode, I will talk about the importance of having a target market and which areas to look into prior to investing in and tailor-fitting your products with them.  So, who are you talking to?

 

[00:01 – 03:13] Opening Segment

  • The Biggest Mistake Business Owners Make
  • Ask yourself, “Who are you talking to?”

 

[03:14 – 07:13] Laser in Your Target Market

  • Attracting “Anyone who has skin”
  • It’s not fun not knowing who you want to attract
  • Lasering in provides focus on all of your marketing activities
  • Top 3 Areas to Look Into when Identifying your Target Market
    • Socioeconomic class
    • Personality
    • Lifestyle Preferences

 

[07:14 – 15:09] Closing Segment

 

Tweetable Quotes

“Laser in and know who you specifically are talking to.” – Teri Johnson

 

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If you've found value, your socks have been blessed off, or you're inspired by in this episode and the Keeping it Personal show, either personally or professionally -- please rate, review, & follow on Apple Podcasts or Spotify. Be sure to let me know what you loved most about the episode! xo