Are you struggling to figure out how to make social media work for your business? In this episode, Sarah shares her foundational tips for a successful social media strategy, including determining if social media is necessary for your business goals...
Are you struggling to figure out how to make social media work for your business? In this episode, Sarah shares her foundational tips for a successful social media strategy, including determining if social media is necessary for your business goals and how to provide value to your audience. She also offers insights on defining your audience, choosing the right platform, and nurturing your sales funnel. Don't miss out on Sarah's tips for content creation and engagement, as well as insights on the importance of a balanced marketing approach and bringing authenticity to social media. Tune in to hear more!
[00:01 - 07:42] Foundational Tips for Successful Social Media Strategy
[07:43 - 14:39] Creating a Successful Social Media Strategy
[14:40 - 21:12] Maximizing Your Social Media Strategy
[21:13 - 31:17] The Importance of a Balanced Marketing Approach and Bringing Authenticity to Social Media
“I want to engage, attract my target market, and I want my cash register to ring. So as long as I'm seeing those, with the strategy I like, we can monitor how people are coming in and what funnel they're coming in through.” - Sarah Olea
“Content strategy is a combination of what's gonna work with the algorithm today, what are the topics that I feel most passionate about that I wanna share, and how are ways that I can sneak social media into my already existing calendar time blocks.” - Sarah Olea
Get your FREE Pass to Group Social Media Training With Sarah Olea » https://keap.app/contact-us/4318630485834087
Connect with Sarah through her website at https://www.identityamplified.com
Social Media Strategist & Brand Manager
Sarah has a wealth of experience in the fields of customer service, sales, public relations, and marketing. She previously owned and operated a Social Media Marketing agency for a period of 5 years, working with a diverse array of clients, including artists, authors, medical professionals, and other industry leaders.
As of 2022, Sarah has transitioned into a role as a consultant and trainer, specializing in social media marketing. She works collaboratively with individuals and teams to help build and optimize their marketing strategies, offering guidance on branding, social media, and influencer marketing campaigns.
Sarah is passionate about helping her clients expand their reach and amplify their brand identity through effective social media strategies. She enjoys working with teams to develop engaging, viral content that captures the attention of target audiences.
In keeping with her personal philosophy, Sarah holds dear the words from the Epistle to the Romans, "And be not conformed to this world: but be ye transformed by the renewing of your mind..." (Romans 12:2).