047. Create a Social Strategy that Aligns with your Business Goals and Resonates with your Audience

Are you struggling to figure out how to make social media work for your business? In this episode, Sarah shares her foundational tips for a successful social media strategy, including determining if social media is necessary for your business goals and how to provide value to your audience. She also offers insights on defining your audience, choosing the right platform, and nurturing your sales funnel. Don't miss out on Sarah's tips for content creation and engagement, as well as insights on the importance of a balanced marketing approach and bringing authenticity to social media. Tune in to hear more!

[00:01 - 07:42] Foundational Tips for Successful Social Media Strategy

• Focus on foundational pieces for social media strategy to create a solid plan
• Determine if social media is necessary for your business goals and define clear goals
• Reverse engineering approach helps you determine where to be on social media and what audience needs

[07:43 - 14:39] Creating a Successful Social Media Strategy

• Simplify your social media strategy to help you see how to have a presence
• Define your audience to identify the right platform and content strategy
• Content strategy is twofold: what to say and how to funnel people into sales and marketing
• Knowing goals helps define content strategy to focus on specific topics

[14:40 - 21:12] Maximizing Your Social Media Strategy

• Avoid burnout by incorporating social media into existing activities and repurpose old content
• Content strategy involves identifying goals, target audience, and free-to-fee approach
• Engage with audience by giving before taking and being present on their timelines
• Be authentic and show personality in your social media marketing

[21:13 - 31:17] The Importance of a Balanced Marketing Approach and Bringing Authenticity to Social Media

• Passive marketing can draw people in and lead them to your sales and marketing funnel
• Social media is just one piece of a bigger marketing strategy, so balance it with other marketing channels
• Authenticity is key in social media marketing, so bring your personality and be yourself

Quotes:    

“I want to engage, attract my target market, and I want my cash register to ring. So as long as I'm seeing those, with the strategy I like, we can monitor how people are coming in and what funnel they're coming in through.” - Sarah Olea

 “Content strategy is a combination of what's gonna work with the algorithm today, what are the topics that I feel most passionate about that I wanna share, and how are ways that I can sneak social media into my already existing calendar time blocks.” - Sarah Olea

Get your FREE Pass to Group Social Media Training With Sarah Olea » https://keap.app/contact-us/4318630485834087

Connect with Sarah through her website at https://www.identityamplified.com