057. What Every Welcome Indoctrination Email Series Should Contain

Are you unleashing the potential of your E-mail list?

In an engaging conversation, Teri Johnson teams up with Jen Emslander to unveil the potential of building an email list as a prized business asset. Their discussion is packed with expert strategies to help entrepreneurs kickstart, expand, or scale their ventures. Together, they explore the crucial elements of a compelling welcome indoctrination email sequence, revealing the secrets to make a lasting impression.

Grab the list building workshop AND see one of our indoctrination welcome email sequences in action HERE » https://keepingitpersonal.com/057

Feeling stuck in your business and/or need help with your email welcome indoctrination sequence? Let's talk! Book your power call HERE » http://keepingitpersonal.com/powercall

[00:02 - 08:29] Crafting Effective Indoctrination Email Sequences

• Building an email list is a crucial marketing asset for businesses, particularly for entrepreneurs, sales professionals, and business owners
• The indoctrination or welcome email sequence plays a vital role in introducing new subscribers to the business and its offerings
• The primary purpose of the sequence is not to push sales but to provide value and assistance to subscribers, enabling them to assess their interest and suitability for the business
• Teri suggests visiting keeping personal.com/ 57 to see an example of the indoctrination sequence in action

[08:30 - 16:48] Connecting, Nurturing, and Setting Expectations

• Emails should be personal and enjoyable and create a sense of belonging among subscribers
• The goal is to nurture subscribers and gradually convert them into paying customers over time
• Suggestions are provided for the content of the indoctrination sequence, including sharing core values and providing insights into the business's purpose and background
• Clear expectations should be established for subscribers regarding email content and frequency, with a focus on emphasizing the value they will gain from the emails

[16:49 - 25:33] Building Connections, Driving Action, and Nurturing Long-Term Relationships

• Encourage subscribers to take action, such as joining a Facebook group or exploring other content platforms like podcasts or webinars
• Foster connections with personalized emails
• Automate the email sequence using a reliable CRM to ensure a consistent and streamlined process
• Convert subscribers into paying customers through well-crafted emails

Connect with Jen!

You can find her on LinkedIn, Instagram, and Facebook

Quotes: 

"It's not about selling. It's about serving and just letting them know what it's gonna be like for them during this relationship." - Teri Johnson

"I think sometimes when you can pull back the curtain and show people like, this is who I am. It really tells people why you're different, what sets you apart, and then your passion behind serving other people as well too." - Jen Emslander

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!