059. Stop Hiding and Start Shining on Social Media

How do we shine and stop hiding when it's not a place that we want to be? 

Teri Johnson welcomes Heather Heuman, CEO of Sweet Tea Social Marketing, to discuss the importance of leveraging social media for business success. They encourage listeners to stop hiding and start shining by sharing their expertise and connecting with their target audience. The conversation covers setting clear business goals, overcoming perfectionism, increasing engagement, and developing a strategic plan. Heather provides insights on leveraging personal profiles, utilizing influential content, and staying up-to-date with trends. The episode concludes with a reminder to seek guidance from God and trust in His ability to bring immeasurable success. Overall, it offers practical advice and inspiration for using social media effectively.

[00:00 - 10:25] Harnessing the Power of Social Media with Heather Heuman

• Guest Heather Heuman, CEO of Sweet Tea Social Marketing, highlights the importance of leveraging social media to amplify presence and connect with a wider audience
• The discussion addresses social media overwhelm and advises listeners to choose one or two platforms where their target audience is active
• Social media is portrayed as a powerful tool for passive marketing, leading to deeper connections through owned platforms like email lists
• Despite the challenges faced by individuals who may not naturally enjoy or feel comfortable with social media, Heather and Teri encourages strategic use of social media to shine and make a meaningful impact in the business world

[10:26 - 21:05] Key Highlights for Overcoming Perfectionism and Building Authentic Connections

• Heather emphasizes the alignment of social media goals with business objectives, ensuring that efforts are focused on achieving measurable outcomes
• Overcoming perfectionism is emphasized as a key factor in shining on social media, with a focus on persistence and consistency rather than striving for perfection
• The importance of including relatable and engaging posts to showcase authenticity and build connections.
• Understanding platform algorithms and leveraging engagement to increase visibility and reach is discussed as a strategic approach to achieving business objectives on social media

[21:06 - 28:15] Strategies to Increase Engagement and Reach a Wider Audience

• Increasing visibility and engagement on social media is crucial for overcoming burnout and reaching a larger audience
• Leveraging personal profiles and sprinkling business-related content helps individuals with smaller pages gain more visibility and be top of mind for their connections
• Sharing business accomplishments and providing value through tips and resources showcases expertise and generates interest in one's offerings
• Actively engaging with other accounts to expand the network and attract new followers and potential clients

[28:16 - 40:49] Unlocking Social Media Success: Planning, Connection, and Faith

• Teri and Heather discuss the importance of having a well-developed plan for social media marketing, emphasizing the benefits of batching content and scheduling it in advance
• Heather offers valuable insights and trends in her bi-monthly emails, providing guidance to listeners on staying up-to-date with the latest social media strategies
• Heather shares her favorite life verse, Ephesians 3:20, which inspires her to believe in the limitless possibilities that can be achieved through faith and partnership with God

Connect with Heather!

You can find her on LinkedIn, and Facebook

or visit her webpage https://www.sweetteasocialmarketing.com/

Grab a copy of Heather's book, The Golden Rules of Social Media Marketing: Thrive in Business with Strategy and Kindness, HERE » https://amzn.to/44lhqfD

Connect with Heather and snag her 31-Day Social Media Content Calendar for Business Owners HERE » https://sweet-tea-social-marketing.ck.page/9862206a14

Quotes: 

"The more we focus on being persistent and consistent, rather than having to perfect everything, the easier it will be for our audience to identify with us." - Heather Heuman

"Stop hiding and start shining. And that includes talking on social about the things that you're doing and the results that your customers and your clients are getting." - Heather Heuman

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!